I recently worked on an exciting project with retail fashion leader Zazaii as part of their campaign for this year's Lagos Fashion & Design Week. Amali Cosmetics created a new limited edition line in collaboration with Zazaii which was launched yesterday at fashion week. Yes, this is the same Amali Cosmetics that will be sponsoring tomorrow's
#TGiFreeManicures event with complimentary pink manicures.
Directly inspired
by the transformative nature of fashion and beauty and the power of
individuality, the bold colour edit curated by ZAZAII,
reflects a glamorous yet playful vibe, these
limited edition polishes are must haves for next season.
Fashion and beauty, beauty and fashion — the
two topics go hand in hand. Fashion Week is the perfect collision for these two
industries -
“Nothing completes an outfit like the
perfect manicure in the perfect shade. It has been an honour collaborating with
Amali on such a chic nail polish capsule" says ZAZAII CEO and Founder
Isoken Ogiemwonyi. We really enjoyed the creative process with Ameera and her
people – they are such a creative and insightful team. ‘And
we particularly enjoyed the process of putting together the campaign with
(naturally) premier beauty bloggers Ez of Beauty in Lagos and Nicole of theNicoleCode.com.
“Fashion and beauty go hand in hand,
and I know a great manicure is as key to a look as the right dress - working
with such an impactful fashion brand is such an inspiration, and always a
pleasure’ I cannot wait to see the reaction of the Amali customers – I
just know they will LOVE it.”Ameera Abraham, Founder and CEO of The
Nail Bar & Amali Cosmetics.
The collaboration includes six trendy nail lacquers, ranging
from lipstick red to shimmery gold, find the single lacquers for N3 500 a pop at its debut on Thursday at
the X Retail tents at Lagos Fashion and Design Week.
You can also shop the lacquers online here.
https://goo.gl/SDuPHl
About the Collection:
Calypso - A fun and moderate orange
Brilliance - Metallic shimmer in a beautiful gold base.
Revolution - Army green has never looked so good
Chai Latte - Add a natural shimmer with this pink based
iridescent nude.
Red Velvet - A sinful and decadent red.
Sapphire - A bold and beautiful rich jewel of a blue.
Credits
Principal Photography -
Adebayo Jolaoaso
Makeup - Helen John for
DARI
Styling & Art
Direction - Isoken Ogiemwonyi for ZAZAIICreate @theobsidianway
@experiencezazaii
Manicures - ZAZAII Beauty
Rooms x Amali Cosmetics
There is a Zazaii stand within the retail space at fashion week, be sure to stop by and show my images some luuurve :).... Oh and also pick up some nail polish too OBVIOUSLY!
Ez xxX
